We’re talking about the youngest UFC champ ever, a guy who cleaned out a stacked light heavyweight division and came back years later to grab the heavyweight title. And he’s not even in the conversation when it comes to the top 5 richest UFC fighters in 2025?
Here’s what we know:
UFC Paydays: Big Hype, Smaller Checks
Jones made about $3.5M total for UFC 285 against Ciryl Gane, not bad, but nowhere near what a star of his level should’ve earned. For UFC 309 vs Miocic, he reportedly pulled in $6–10M total with base pay and PPV cuts.
Impressive? Sure.
But compare that to Conor McGregor walking away with $20M+ for a fight that barely lasts a round. Or guys in boxing banking $50M in one night. Doesn’t Jones deserve more?
Endorsement Deals – Rise and Fall
Let’s not forget, Jon Jones was the first UFC fighter signed by Nike, back when that meant something. He had Gatorade too. Then came the hit-and-run, PEDs, legal stuff… and the brands bailed.
Today? He’s got Monster Energy and GAT Supplements, but the major endorsements never came back. That’s a massive gap in his earning potential.
Business Moves & Side Hustles
Jones does appearances and private events, reportedly charges $100K just to show up. He’s involved with some fitness brands and newer supplement companies, but nothing major enough to shift his net worth big time.He’s also pushing for that $30M “f— you money” fight against Tom Aspinall. Dana’s hesitant. Fans are split. But if it happens, it would be the highest paid UFC fight ever.
So Here’s the Real Question…
Is Jon Jones undervalued by the UFC? Has his personal drama cost him tens of millions? Or is he just playing the long game and waiting for that monster payday?
Sound Off:
• Should Jon Jones be one of the top 3 highest-paid fighters in UFC history? • Does he deserve more than McGregor or Khabib?
• Is the $30M fight demand for Aspinall justified — or delusional?
Let’s get into it.
