That means nobody can use his popular “Cold” nickname for commercial purposes without his permission, he now holds the exclusive legal rights to it.
In addition, Palmer has also successfully trademarked his autograph, giving him full control over how it’s used or reproduced.
Smart move from the Chelsea star, protecting both his brand and his name as his profile continues to rise.
What do you think?
Is this a sign of modern footballers becoming more business-minded, or just another example of how big the game has become commercially?